Program | Master in Digital Marketing

 

Unit 1. DIGITAL MARKETING

1.1. The new marketing
1.2. Website and Blog. WordPress. Website audit.
1.3. Marketing plan. Diagnostics.
1.4. Research techniques: Survey and interview.
1.5. Online consumer behavior. Online surveys.
1.6. Web analytics
1.7. Social network monitoring
1.8. Competence analysis
1.9. SPSS
1.10. Big data. Predictive marketing.
1.11. Inbound marketing
1.12. Objectives, strategy and segmentation.
1.13. Neuromarketing
1.14. Marketing plan Mentoring
1.15. Marketing plan SWOT analysis. Diagnostic.

Unit 2. ONLINE MEDIA

2.1. Online video
2.2. SEO
2.3. SEM
2.4. Social networks
2.5 Mobile Marketing. Street marketing.
2.6. Email marketing
2.7. E-commerce
2.8. Financial scale of the Marketing plan

Unit 3. PLANNING, INTEGRATION AND ONLINE CONTROL

3.1. CRM
3.2. Gamification
3.3. Brand content
3.4. Creativity
3.5. Online media planning. RTB.
3.6. Legal framework: Spanish Law for protection of Personal Data (LOPD).
3.7. Implementation and online control. Performance marketing.
3.8. New business models
3.9. Submit a project
3.10. Online and offline marketing integration. Internet of things.

Unit 4. SECTORAL DIGITAL MARKETING

4.1. Tourism and hospitality industry
4.2. Health industry
4.3. Trading industry
4.4. Housing industry

Program

 

Unit 1. DIGITAL MARKETING
1.1. The new marketing
1.2. Website and Blog. WordPress. Website audit.
1.3. Marketing plan. Diagnostics.
1.4. Research techniques: Survey and interview.
1.5. Online consumer behavior. Online surveys.
1.6. Web analytics
1.7. Social network monitoring
1.8. Competence analysis
1.9. SPSS
1.10. Big data. Predictive marketing.
1.11. Inbound marketing
1.12. Objectives, strategy and segmentation.
1.13. Neuromarketing
1.14. Marketing plan Mentoring
1.15. Marketing plan SWOT analysis. Diagnostic.

Unit 2. ONLINE MEDIA
2.1. Online video
2.2. SEO
2.3. SEM
2.4. Social networks
2.5 Mobile Marketing. Street marketing.
2.6. Email marketing
2.7. E-commerce
2.8. Financial scale of the Marketing plan

Unit 3. PLANNING, INTEGRATION AND ONLINE CONTROL
3.1. CRM
3.2. Gamification
3.3. Brand content
3.4. Creativity
3.5. Online media planning. RTB.
3.6. Legal framework: Spanish Law for protection of Personal Data (LOPD).
3.7. Implementation and online control. Performance marketing.
3.8. New business models
3.9. Submit a project
3.10. Online and offline marketing integration. Internet of things.

Unit 4. SECTORAL DIGITAL MARKETING
4.1. Tourism and hospitality industry
4.2. Health industry
4.3. Trading industry
4.4. Housing industry