In addition to the Master, USC Digital Marketing has a wide range of courses in various specialties in digital marketing aimed at professionals who want to specialize or expand their knowledge. These courses usually last between 20 and 40 hours.
SEO audit, search engine algorithms, accessibility, keywords, links, behavior, SEO actions and strategies, etc.
Types and creation of campaigns in Google Ads, how to achieve success with an SEM Plan, budget planning, Google Ads certification, etc.
Platforms and their possibilities, analytical social networks and ROI, how to design an RRSS strategy, etc.
Native and hybrid apps, trends in mobile devices, positioning and analysis of apps, how to create a mobile marketing plan, etc.
Project for the implementation of a CRM in a company, configuration, data management, profiles and roles, automation, etc.
The most powerful and sophisticated technological platforms, both purchase (DSP), and sales (SSP) and Data (DMP).
In a Master with such a complete training, each student chooses to move towards a specific branch in which he feels more comfortable and fulfilled. In these videos, you can discover what the alumni are doing and what the current ones have in mind.
Students develop during the course a Digital Marketing Plan of a real company, in addition to the possibility of carrying out an internship during the course.