Master details

6th EDITION | Master’s Degree in Digital Marketing

What is USC Digital Marketing?

USC Digital Marketing is a presencial and specific master of the University of Santiago de Compostela that the next academic year 2020/21 will start the 5th edition.

Why is necessary a Digital Marketing Master?

The Internet has increasingly more presence in the society and is triggering important changes in the structure of all the business industries. It is being used as a communication, information and transaction mean. It leads to the appearance of new companies, new job opportunities and new businesses on the line.

We have gone from transactional marketing to relationship marketing and the consumer, thanks to the new technologies, has become the key player of all the strategic actions and communication activities in the business. The companies need specialists that understand these changes and that are trained in the recent trends of digital marketing.

The last Ranstad Professional survey shows that the Sales and Marketing sector is among the strategic areas for job development, especially in the digital area, and the Marketing Director 2.0. Is one of the most required profiles by companies. This master will specialize professionals in demanded areas such as online community management, web project creation and planning, SEO/SEM consulting, Mobile Marketing, planning and implementation of online marketing campaigns and other advanced techniques of digital marketing.


Face to face teaching. All sessions will include debate and analysis of real cases and practical exercises. Students will also have online conferences with prestigious specialists in several business sectors that will talk about actual problems they face and how they solve them applying digital marketing strategies. Furthermore, the students will develop a project for a Galician company during the year, which has to be presented at the end of the course and, based on the results, implement it in the company.


  • 1 hour Theory
  • 4 hours Practice

The program is designed for the student to achieve 4 essential objectives:

  1. Get familiar with the usage of all available communication channels using digital media.
  2. Get to know practical cases in digital marketing and learn how to implement them.
  3. Approach the recent trends in digital marketing and be able to implement them successfully to a marketing strategy of the company.
  4. Design and manage communication campaigns which create feedback from the customer and good results for the company.

Workers or alumni that wish to specialize in Digital Marketing and become great specialists in this field.

Admission requirements
  • University degree
  • Resume
  • Transcript of records
  • English skills
  • Laptop availability
  • WEDNESDAY: 4pm-9pm
  • THURSDAY: 4pm-9pm
  • FRIDAY: 4pm-9pm

Faculty of Economics & Business Administration

• Classroom 14. Avda. Do Burgo, s/n. Campus Norte. 15782 Santiago de Compostela (see on Maps)           

Master details







  • Tel. 881 811 669 Mob. 647 344  290
  • Email:
    correo máster
Start and end date
  • Start: 25th September 2019
  • End: 10th July 2020
Evaluation procedure
  1. Class attendance (90% minimum)
  2. Final exam (It is mandatory to pass it)
  3. Final project (It is mandatory to pass it)
Master’s Final Project (TFM)

During the course, students will analyze in detail a company and will develop a Digital Marketing Plan as their Final Project (TFM).

In case the company already has an online Marketing plan, the student will develop a specific section of the plan. At the end of the course, the students will present orally their Digital Marketing plan (TFM) before an evaluation panel in order to obtain the Master’s certificate.

One member of the panel will be a manager/representative of the company assigned.


Voluntary internships in a company:

The first day a company is assigned to each student who will develop all the necessary units for the implementation of the online plan for that business. Once the student finishes all the units, a voluntary internship may be done prior agreement between student and company.

When should I apply?

Between the 1st of April 2019 and the 17th of June 2019 by filling the following form:

Given the practical nature of the master’s degree, in order to provide personalized attention to each student and maintain the high quality of teaching, the number of places is limited.

Admission is LIMITED to 20 students. Students can access to the Master with a minimum of 30 pending credits to obtain their degree. The student must pass all credits to obtain the Master.

The application order will be part of the criteria for the selection process. After a personal interview, the student will be notified if accepted to enroll in the relevant date.

When should I enroll?

Before enrolling, the student has to fill an application form that will be published in our website.

Once the personal interview is done and the student is notified of the allocation of the place, the enrollment can be done:

  • First registration period: from 8th July 2019 to 19th July 2019.
  • Second registration period: from 2nd September 2019 to 13th July 2019 (vacancies).

Students can access to the Master with a minimum of 30 pending credits to obtain their degree.

The student must pass all credits to obtain the Master.

The Master will begin on the 25th September 2019.


Costs: 7.000 EUR Guaranteed funding to pay these charges in two payments.