2019/20 Edition | Master in Digital Marketing

Unit 1. DIGITAL MARKETING

1.1. Website and Blog. (trends, WordPress and Website audit).
1.2. Research techniques: Survey and interview.
1.3. Marketing plan. Diagnostics.
1.4. Web analytics and Tag Manager
1.5. Online consumer behavior. Online surveys.
1.6. Social media monitoring
1.7. Inbound marketing
1.8. Canvas strategy. New models.
1.9. Neuromarketing. Predictive marketing.

Unit 2. ONLINE MEDIA

2.1. Online video
2.2. SEO and SEM
2.3. Social media
2.4. Email marketing
2.5 Mobile Marketing
2.6. E-commerce

Unit 3. PLANNING, INTEGRATION AND ONLINE CONTROL

3.1. CRM
3.2. Brand content, storytelling and 
3.3. Gamification and Creativity
3.4. Online media planning. RTB.
3.5. New fronts in the
3.6. Legal framework: Spanish Law for protection of Personal Data (LOPD).
3.7. Performance marketing. Lean Startup y Open Innovation.
3.8. Online and offline marketing integration. Internet of things.

Unit 4. DIGITAL MARKETING PLAN

4.1. Digital Marketing Plan
4.2. Digital Marketing Sectorial
4.3. Financial dimension of the Marketing Plan
4.4. How to communicate a project
4.5. Advanced marketing training
4.6. Managing Organizational Change
4.7. Tutoring and Final Project